Building Your Tech Stack - Clout [30:30]


Leveraging AI to Reach Niche Audiences Through Personalized Content

Join us as we highlight our marketing automation platform, Clout, and how its integration with Redtail Technologies makes it easier for financial advisors to unlock growth through hyper-personalized digital marketing campaigns. Our turnkey marketing solution delivers content personalization at scale to create deeper, more meaningful relationships with clients and prospects. Our human + AI approach curates tailored marketing campaigns to help you reach the right person at the right time and on the right platform. When Clout and Redtail are implemented together, you can increase your reach, drive leads, and maximize your ROI.

What is Clout?
Clout by TIFIN is an AI-powered platform that provides personalized client and prospect engagement for wealth managers of all sizes - from the independent advisor to large wealth enterprise firms. Clout makes it easier for advisors to reach, nurture, and convert their target audiences with turnkey marketing solutions, scalable personalized content, and content distribution. Our platform utilizes an ever-growing ontology of over 460 tags to programmatically categorize our content library that features over 500,000 articles. Our algorithms tag articles by topic, life stage, and product to proactively recommend which pieces to share with the right person, at the right time, and on the right platform.


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