Contacting the right people, at the right time, for the right reason = sales. Marketing tools help you easily enroll EVERY client and prospect in a campaign and track who gets what and when they get it. No more spray and pray!
Understanding marketing is like trying to understand art: some pieces really appeal to some people while doing nothing at all for others.
It doesn’t matter if it’s email, cold calls, typed letters, or social media – knowing how to identify and target the right demographic is key.
Marketing tools are going to offer a whole suite of reporting options that primary tools like CRM, Standard Email and Research tools do not.
Taking those metrics and comparing them to data in your CRM is going to give you insight on what kind of marketing reaches your prospects and clients.
Review the list of tools below to find the marketing tool(s) that might suit you best: