When we rolled out Project Tailwag in January of 2015, Morningstar worked with us to make access to many of their subscription-level services available for free to Tailwag users for a limited time. This trial period will expire on June 12, so we wanted to 1) explain which Morningstar services will still be available for free to all Redtail users, 2) make all Redtail users aware of exactly which Morningstar services will then only be available to licensed Morningstar Advisor Workstation or Morningstar Office users and 3) provide Morningstar support contact information for Redtail users who are interested in licensing one of these Morningstar products in order to retain access to these valuable services. Note: while this general trial period that has been available to all Tailwag users is coming to an end on June 12, after that date existing Redtail users who upgrade to Tailwag as well as new Redtail trial users will receive a one-month trial access period to these Morningstar services within Tailwag.
To take advantage of any of the integration points available, an admin user of your Redtail CRM must enable the Morningstar integration within your database. To enable, go to Manage Integrations from your Top Right Menu Bar:
On the resulting page, scroll through our alphabetical list of integration partners until you see Morningstar and click inside the On/Off toggle to enable the integration:
Your database users can then take advantage of the integration features with Morningstar, based upon which services you are subscribed to.
FEATURES AVAILABLE TO ALL REDTAIL CRM SUBSCRIBERS
Without leaving the Redtail platform, Redtail subscribers may view:
- Morningstar Security HTML reports: The Morningstar Report for mutual funds, stocks, closed-end funds and exchange-traded funds presents proprietary Morningstar data and in-depth investment research in a clear, tabular format.
- Morningstar Market Monitoring Tools, including the Morningstar Market Barometer℠, Sector Delta graphics, Fair Value Chart and Morningstar news content.
These are accessible by clicking your Integrations Menu within Redtail and then selecting Morningstar. You'd then see the below:
If you then click "Market Tools," these interactive tools will appear before you within Redtail:
FEATURES AVAILABLE ONLY TO REDTAIL CRM SUBSCRIBERS WHO ALSO LICENSE MORNINGSTAR ADVISOR WORKSTATION OR MORNINGSTAR OFFICE
Redtail subscribers who license either Morningstar Advisor Workstation or Morningstar Office have access to some additional integration points, including:
- Morningstar Security Investment Detail™ PDF reports: Investment Detail reports for mutual funds, closed-end funds, exchange-traded funds and stocks.
- Portfolio-level Reports: Including Portfolio Snapshot™, Portfolio X-Ray® and Stock Intersection℠.
- In addition, all Morningstar Office subscribers and Advisor Workstation subscribers who license analyst research will have access to analyst research within the Morningstar Report.
These are accessible when within the Accounts section for one of your clients in Redtail. To access, you can click "Account Options" on their Accounts page, or you can click the Actions menu for an individual account, followed by selecting the report you want to view:
This will then pull the information from Morningstar into a PDF, provided the account in question has a Symbol entered for it within Redtail.
FEATURES AVAILABLE ONLY TO REDTAIL CRM SUBSCRIBERS WHO ALSO LICENSE MORNINGSTAR ADVISOR WORKSTATION
If you license Morningstar Advisor Workstation, you will have access to all of the capabilities above, plus you can create an .xml file for a contact from Redtail, suitable for import into Advisor Workstation.
To do so, simply go to the contact record within Redtail, click the Integrations Menu at the top of the screen and select Morningstar. If you select Morningstar from this menu when within a contact record, you'll see an option there to "Send To Morningstar Advisor Workstation":
Clicking this "Send To" option will download an .xml file, which you can then import into your Morningstar Advisor Workstation account.
To learn more about how Morningstar's solutions can help make your practice more efficient: Call Morningstar at +1 800 886-9324 or