One of the fields you can use to label your database contacts is Contact Salutation. If you would like to designate a Contact Salutation not already available in your database, you have the ability to add new Contact Salutations.
To do so, first go to Manage Your Account:
Then, select Manage Database Lists:
The body of the Manage Database Lists page is controlled by which List you have selected in the Manage Lists column on the right:
After you've clicked Salutations, your page will display this list. Below is an example Salutations list:
You can add new Salutations by clicking the add button in the top right corner. You'll then see the below modal:
Just type in the name for your new Salutation and click Add Salutation.
Using the Edit or Delete options available from the Actions menu to the right of each Salutation allows you to remove or edit Salutations when necessary.
After adding your Salutation, it will then be available to apply to your contact records.