LPL Financial Announces Expansion of CRM Offering for Advisors at focus14 Annual Conference Through New Relationship With Redtail Technology

Customer relationship management platform is designed to expand and enhance the firm’s core technology offerings.

San Diego, CA (PRWEB) August 12, 2014

LPL Financial LLC, the nation’s largest independent broker-dealer*, an RIA custodian, and a wholly owned subsidiary of LPL Financial Holdings Inc., today announced a new relationship with Redtail Technology, Inc. (Redtail).

“At LPL Financial, the solutions we deliver can each be traced directly back to the needs of our advisors and institutions. We have heard from them that a robust customer relationship management (CRM) solution is critical in order to keep pace with demand and deepen client relationships. We believe we have answered this call by establishing a relationship with Redtail,” said Victor Fetter, chief information officer at LPL Financial. “Through this relationship, we plan to offer advisors choice, improved economics and an expanded vision of the role that CRM can play relative to our advisors’ practice growth.”

Since 2003, Redtail has provided advisors with working solutions that address many of the day-to-day challenges of client management through their flagship product, Redtail CRM. Cloud-based since the product’s inception, the Redtail CRM product has always provided advisors with functionality that offers anywhere, anytime access to their client data, which gives advisors the flexibility to work where and how they want. Designed with powerful workflow process capabilities, multi-user calendaring, a toolbox full of categorization and segmentation tools, strong reporting capabilities and numerous other features to encourage office efficiencies, the Redtail CRM product enables advisors to spend more of their time concentrating on growing and improving client relationships.

“With nearly 1,000 LPL Financial advisors already utilizing the Redtail CRM product on their own, we’re incredibly excited to be strengthening our relationship with LPL Financial and providing an expanded offering to these and future subscribers,” said Brian McLaughlin, CEO of Redtail Technology, Inc. “We are committed to maintaining our position as a top CRM provider in the financial services industry through ongoing innovation and unrivaled support services. This new relationship will offer great opportunities for both organizations to improve the working lives of advisors as they face their day-to-day challenges.”

Joe Ruzycki with Center For Wealth Planning, Inc. in Troy, Mich., an LPL Financial large enterprise, added: “My team of 60 advisors has been using Redtail CRM for five years. Its robust, easy-to-use functionality has allowed us to effectively manage client relationships while freeing up time to focus on business growth. Any financial advisor looking to streamline the management of their business and deepen their client relationships would significantly benefit from using the Redtail CRM offering.”

Anna Curry, LPL Financial vice president of product management, said: “In October 2014, we plan to initiate our relationship with Redtail, which is intended to offer improved economics and support for advisors who wish to implement Redtail as their CRM solution. This new offering is another great example of LPL Financial putting our size and scale to work for our advisors and institution clients and demonstrating the deep value that affiliation with LPL Financial can deliver.”

*Based on total revenues, Financial Planning magazine, June 1996-2014

About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc., is a leader in the financial advice market and serves $465 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 13,800 independent financial advisors and over 700 banks and credit unions. LPL Financial is the nation's largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2014), is one of the fastest growing RIA custodians with $78 billion in retail assets served, and acts as an independent consultant to over 40,000 retirement plans with approximately $110 billion in retirement plan assets served. In addition, LPL Financial supports approximately 4,400 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,374 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit

Securities and Advisory Services offered through LPL Financial. A Registered Investment Advisor, Member FINRA/SIPC

LPL Financial and Redtail Technology Inc. are separate entities.

About Redtail Technology, Inc.
Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), paperless office and email archiving solutions in the financial services industry. Easily affordable, easy to implement and offering integration with many of the industry’s most widely-used applications, Redtail is committed to providing financial advisors with the core technologies that drive their day-to-day operations. CRM is ultimately about not only acquiring and managing clients and prospects – it’s also about servicing them and, in turn, extracting value from the relationships. At the same time, it’s about doing all of these things while simultaneously improving operational efficiency. For more information, visit

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